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The Intention Economy Imagine a world where unknown companies cant track your every digital move, and where you don't have to click, agree and assume all the liability in every transaction. Technology writer Doc Searls envisions that world as the future Intention Economy, a setting in which people access Vendor Relationship Management (VRM) tools that make vendor-customer interactions far more equitable than they are now. Searls intelligently analyzes the web today, the one-sidedness of vendor-customer relationships and the changes VRM can enable.

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