A must read book for anyone who is concerned about the arrogance of social media and its expropriation and sale of our personal information. Doc Searl's exhortations that the customer can and should be empowered, if heeded, will transform the internet into a vehicle for liberation and make it truly consumer centric. Hopefully, thinkers like Doc, will allow us to realize our personal and collective power and rights as consumers and true relationship to the web. His novel concept that, in the new economy, our personal data is currency that we own and control should strike fear into both Google and Facebook. Doc's arguments are compelling. By asserting our rights as customers, we can create vendor relationship that serve our interests rather than exploit and manipulate us for marketing purposes. The alternative is impoverishment and a disconcertingly bleak future. We cannot afford to ignore his message.
Pay attention to intention economy
By milofox
A must read book for anyone who is concerned about the arrogance of social media and its expropriation and sale of our personal information. Doc Searl's exhortations that the customer can and should be empowered, if heeded, will transform the internet into a vehicle for liberation and make it truly consumer centric. Hopefully, thinkers like Doc, will allow us to realize our personal and collective power and rights as consumers and true relationship to the web. His novel concept that, in the new economy, our personal data is currency that we own and control should strike fear into both Google and Facebook. Doc's arguments are compelling. By asserting our rights as customers, we can create vendor relationship that serve our interests rather than exploit and manipulate us for marketing purposes. The alternative is impoverishment and a disconcertingly bleak future. We cannot afford to ignore his message.
A must read book for anyone who is concerned about the arrogance of social media and its expropriation and sale of our personal information. Doc Searl's exhortations that the customer can and should be empowered, if heeded, will transform the internet into a vehicle for liberation and make it truly consumer centric. Hopefully, thinkers like Doc, will allow us to realize our personal and collective power and rights as consumers and true relationship to the web. His novel concept that, in the new economy, our personal data is currency that we own and control should strike fear into both Google and Facebook. Doc's arguments are compelling. By asserting our rights as customers, we can create vendor relationship that serve our interests rather than exploit and manipulate us for marketing purposes. The alternative is impoverishment and a disconcertingly bleak future. We cannot afford to ignore his message.
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